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Social Media Trends 2018



the dominance of social networking will continue to increase. Across all global markets, consumers are spending more time on social networks every year. While connecting with friends remains the top motivation for using social networks, digital consumers are also engaging in new activities like tuning in for live broadcasts, researching products, interacting with Messenger bots, and watching an ever- increasing number of mobile videos.rnAs consumers adopt new social behaviors, organizations are also maturing their publishing, advertising, and measurement strategies. In 2017, we saw a long list of innovative social advertising formats, the victory of mobile video, and the rise of AI messaging bots. Organizations are interested in these innovations. But they’re also under pressure to justify the ROI of existing social media investments. rnIn Hootsuite’s third annual Social Trends Report, we evaluate key global trends, offer recommendations to help solve common challenges, and identify practical ways your organization can better deploy social across all points in the consumer purchase funnel. Our goal is to provide you with new data, best practices, and inspiring case studies to guide your 2018 social media investments.


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English
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